Tuesday, June 20, 2006

Nestle to buy Jenny Craig

Truth seems like a slippery concept at the best of times. But after reading this article today, I am sure it has finally fled screaming from the west as the rule of the market and our presumed gullibility continues to take centre stage.

The New York Times reports here, Nestle (Swiss food giant and target of several human rights campaigns) has bought out Jenny Craig - the weight loss/diet corporation. This in and of itself seems laughable - sell kit kats and milo with one hand, and a diet food and slimming products with the other. But it was this quote from the Nestle press release that really got me...

"Calling obesity a "major public health concern," Nestle's chairman and chief executive, Peter Brabeck-Letmathe, said in a statement that the Jenny Craig purchase would help transform Nestle into "a nutrition, health and wellness company that sees weight management as a key competence.""

Thank you Nestle. I feel so much safer.

4 comments:

Anonymous said...

am I concerned or confused? Yes I think is the answer.

Rossy said...

And they still can't make a good coffee...

Anonymous said...

They also own a 25% stake in L'Oreal, who recently bought The Body Shop...
ironic isn't it

Andrew said...

ironic? Certainly is - I just wish advertising had to conform to honesty requirements - "This diet brought to you by Jenny Craig, the same people who sold you those chocolate bars last week, and who will also sell you that ridiculously over priced make-up gear next week to try and cover up any guilt and self-loathing we've also assisted in building for you through our advertising campaigns. By the way we also contribute to chronic malnutrition of children in Afghanistan. But don't worry, if you're feeling bad - how about a chocolate bar?"